Would you ever think of growing freakin’ rice in a bra cup? No? Well, that’s not the only super-weird, out-of-this-world way to put a bra to good use, as it would seem. Underwear manufacturer, Triumph, clearly thinks that bras (or the idea of one) can get way cooler and much more useful than they already are. You are about to witness 10 of Triumph’s most bizarre ideas for a bra and, even though not exactly the type of lingerie an ordinary woman has in her drawer, you are guaranteed to enjoy the ride. Triumph claims their bras reflect social trends and as you’re about to find out, they do make a good case for themselves. Goes without saying all but one of the following lingerie were meant as a PR stunt. So you can’t buy them. Not that you would ever want to; they seem to be really, really uncomfortable…

10

Support Japan Bra

Triumph - Support Janan Bra
Support Janan

This odd lingerie set was created for the two-month anniversary of the massive earthquake that hit Japan on March 11th, 2001 causing a tsunami and severe damage in the country. It is a two piece set that delivers encouraging, sympathy messages from 54 company employees in 36 countries. The messages are displayed in the employees’ native languages (they were not translated to Japanese) and they are accompanied with the flag of the nation of origin. China, Indonesia, Greece, Russia, Germany, France, Switzerland to name a few. A message from China reads “Those who have already left us let us know life is so fragile, and those who are alive let us know life is so strong.” The model pictured here is Hikaru Kawai, 20-year old at the time. Her home city of Sendai was hard-hit from the earthquake. At the release event, she said: “I hope to help lift the spirits of people in the devastated areas”.

9

A bra to help me quit smoking, please

A bra that promises an easy way out of a truly nasty habit: smoking
Quit smoking bra

A good number of companies have launched “quit smoking” campaigns but this is probably the most… interesting of all. This isn’t just a “quit smoking” themed bra. No, no. This one releases scents of lavender and jasmine. The former has soothing properties and the latter creates a rather unpleasant flavor when combined with cigarette smoke, helping you quit the nasty habit!

8

A bra raising public awareness for Japan’s new jury system

Public awareness for Japan's new jury system
Jury system bra

A little bit of Princess Leia in the iconic Star Wars scene and a little bit of Lady Justice, this bra was released in Tokyo the 6th of November, 2008 hoping to raise public awareness about the new jury system introduced in Japan on May 21, 2009. The campaign girl in the photos is Hiromi Nishiuchi, 19-year-old at the time.

7

A bra welcoming tourists to Japan – no joke

A talking bra, oh, gosh! This one is a “tour guide” bra and playing recorded welcoming messages is not the only cool thing it does. The dark blue underwear set was inspired by a tour guide uniform and has a variety of features. The bustier has three gold buttons which greet visitors in English, Chinese and Korean when pressed. What better way to be welcomed in Japan?It also comes equipped with a transparent plastic pocket to put postcards and removable push-up pads in; a representation of the country’s tourist attractions, such as the Mount Fuji and the Sensoji Temple’s Kaminarimon Gate in Asakusa.

It also comes equipped with a transparent plastic pocket to put postcards and removable push-up pads in; a representation of the country’s tourist attractions, such as the Mount Fuji and the Sensoji Temple’s Kaminarimon Gate in Asakusa.

There’s also a matching miniskirt, that can be detached and unfolded, which displays the map of Japan on the backside.

Triumph presented the “tour guide bra” in Tokyo on November 10th, 2010. The idea was to celebrate the increase in tourism the country was experiencing at that point. The bra was presented in public at the same time the APEC Summit was taking place in Yokyohama.

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